24kgoldn, Lil Tecca - Prada (official Video) <2025-2026>

The song came together naturally while Lil Tecca was working on We Love You Tecca 2 with Internet Money; 24kGoldn joined the session and they recorded two tracks, choosing "Prada" for release.

The video was shot in and directed by John Tashiro , known for his vibrant and cinematic style. 24kGoldn, Lil Tecca - Prada (Official Video)

Released on , the official music video for "Prada" by 24kGoldn and Lil Tecca is a high-energy, fashion-forward visual that marks a major collaboration between two of Gen Z’s most prominent hitmakers. Creative Vision & Production The song came together naturally while Lil Tecca

While the song focuses on the luxury brand, 24kGoldn stated in an interview with Hypebeast that the deeper message is about confidence, growth, and change . Song Context & Chart Impact Creative Vision & Production While the song focuses

The narrative borrows heavily from the 2000s cult classic film Superbad , following the duo as they navigate a suburban mall.

"Prada" was produced by a powerhouse team including , Cxdy , Humblebee , and Ovrcz .